Cookie Policy

Last updated: September 2026

What Are Cookies?

Cookies are small text files that may be placed on your computer, tablet or mobile device when you visit a website.

They are commonly used to help websites function correctly, remember preferences and provide information about how visitors use a website.

This Cookie Policy explains how Mobile Fleetwash UK Ltd (“Mobile Fleetwash”, “we”, “us” or “our”) uses cookies and similar technologies on this website.

How We Use Cookies

We use a limited number of cookies and similar technologies to operate the website, remember your preferences and understand how the website is being used.

We use analytics to understand which pages visitors use, how people interact with the website and whether enquiries are successfully completed.

Where consent is required, optional analytics cookies are controlled through the cookie choices available on the website.

Strictly Necessary Cookies and Storage

Strictly necessary technologies are required for the website to function correctly or to remember choices you have made.

They may be used to:

  • support basic website functionality;
  • maintain website security;
  • remember your cookie preferences;
  • support forms and website navigation;
  • provide features you have specifically requested.

These technologies do not require consent where they are strictly necessary to provide the website or a requested feature.

We may also use local browser storage to remember whether you have accepted or rejected optional analytics cookies so that you are not repeatedly asked to make the same choice.

Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors use the Mobile Fleetwash website and to help us improve its content and performance.

Where you accept analytics cookies, Google Analytics may process information relating to:

  • pages viewed;
  • website navigation;
  • interactions with website features;
  • time spent using the website;
  • how you arrived at the website;
  • device and browser information;
  • approximate geographic information;
  • contact form interactions;
  • successful contact form submissions;
  • clicks on telephone links;
  • clicks on email links.

 

We use this information to understand website performance, identify areas for improvement and measure how visitors interact with Mobile Fleetwash services.

Google Analytics and Consent Mode

Mobile Fleetwash uses Google Analytics 4 together with Google Consent Mode.

When you first visit the website, analytics storage is set according to the consent choices available through the cookie banner.

Where analytics storage is denied, Google Analytics does not store its normal Analytics client identifier in the _ga cookie.

Google may still receive limited cookieless measurement signals while Consent Mode is operating with analytics storage denied.

If you accept analytics cookies, analytics storage changes to granted and Google Analytics may use Analytics cookies on this website to provide fuller measurement.

Cookies and Storage Used on This Website

The main Analytics cookies and storage technologies used on this website may include:

Analytics consent preference
Used by Mobile Fleetwash to remember whether you have accepted or rejected analytics cookies. This remains until you change your preference or clear browser storage.

_ga
Set by Google Analytics after consent has been granted. It is used to distinguish users and sessions for analytics measurement and can typically remain for up to two years.

_ga_<container-id>
Set by Google Analytics after consent has been granted. It is used to maintain session information for analytics measurement and can typically remain for up to two years.

Google Analytics cookies are not set unless the relevant Analytics consent has been granted.

The exact cookies used may change if Google updates its technology or if we change our website configuration. We will update this policy where appropriate.

Cookieless Measurement

If you reject Analytics, switch Analytics off through Cookie Settings or have not provided Analytics consent, Google Analytics may operate with analytics storage denied.

In this state, normal Google Analytics cookies are not stored or read for Analytics purposes.

Google may still receive limited cookieless measurement signals containing technical and usage information associated with measurement requests.

We use this information to help understand overall website usage and performance.

Website Events We Measure

Our Analytics setup may record website interactions including:

  • page views;
  • contact form interactions;
  • successful enquiry submissions;
  • clicks on telephone links;
  • clicks on email links;
  • interactions with key website features.

 

Where analytics consent has not been granted, some events may be sent in cookieless form where supported by the website’s Consent Mode configuration.

Where Analytics has been accepted, these events may be measured using Google Analytics cookies stored on your device.

Advertising and Personalised Tracking

The Mobile Fleetwash website uses Google Analytics primarily for website measurement and performance analysis.

Where advertising-related consent or personalisation features are disabled within our implementation, Analytics data is not used for personalised or cross-site advertising.

If our use of advertising or tracking technologies changes in future, we will update this Cookie Policy and the consent choices available on the website where required.

Your Cookie Choices

When you first visit the Mobile Fleetwash website, you will be shown a cookie banner allowing you to make choices about optional cookies.

You can continue to use the website without accepting optional Analytics cookies.

If you do not accept Analytics, normal Google Analytics cookies will not be placed on your device for Analytics storage, although limited cookieless measurement may still take place as described above.

Strictly necessary storage may remain active because it is required for the website to function or to remember your cookie preference.

Where consent is required, continued use of the website is not treated as consent.

Changing or Withdrawing Your Consent

You can change your cookie preferences at any time using Cookie Settings on the website.

The Cookie Settings panel may include:

Strictly Necessary
Always active where required for the website to function or remember your cookie preferences.

Analytics
Optional. This controls Analytics cookies used to help us understand how visitors use the website.

If you switch Analytics off, Analytics storage will be changed to denied and Analytics cookies set by the website may be removed, depending on the current website implementation.

If you later enable Analytics again, Google Analytics cookies may be set from that point onwards.

Managing Cookies Through Your Browser

Most web browsers allow you to view, block or delete cookies and other website storage through their settings.

Depending on your browser, you may be able to:

  • block all cookies;
  • block certain types of cookies;
  • delete existing cookies;
  • clear local website storage;
  • receive notifications when cookies are being set.

 

Please note that blocking or deleting strictly necessary website storage may affect certain website features, including the ability to remember your cookie preference.

Browser settings vary, so refer to the help or privacy section of your browser for current instructions.

Similar Technologies

The website may also use technologies that perform functions similar to cookies, including:

  • local storage;
  • scripts and tags;
  • browser storage technologies.

 

The same rules that apply to cookies may also apply to technologies that store information on or access information from a user’s device.

Where consent is required, these technologies are managed through the same cookie preference controls.

How Long Cookies Remain on Your Device

Cookies may be either session-based or persistent.

Session cookies are temporary and are generally removed when you close your browser.

Persistent cookies remain on your device for a specified period or until they are deleted.

The duration depends on the purpose of the cookie and the provider that sets it.

You can remove cookies at any time through your browser settings. Optional Analytics cookies can also be controlled through the Cookie Settings available on the Mobile Fleetwash website.

Third-Party Processing

Google provides the Google Analytics service used on this website.

Where Google Analytics processes information, that information is handled in accordance with Google’s applicable privacy and data protection terms.

We configure Analytics according to the consent settings implemented on the Mobile Fleetwash website.

For further information about how Google handles information through Google Analytics, please refer to Google’s privacy and Analytics documentation.

Our website may also contain links to third-party websites. Those websites operate independently from Mobile Fleetwash and may use their own cookies or similar technologies. Their use of cookies is governed by their own privacy and cookie policies.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • changes to the cookies or technologies used on the website;
  • changes to Google Analytics or other website services;
  • updates to the Mobile Fleetwash website;
  • changes in legal or regulatory requirements.

 

Any updated version will be published on this page.

The Last updated date at the top of this policy will be changed when material updates are made.

Contact Us

If you have any questions about cookies or similar technologies used on the Mobile Fleetwash website, please contact us:

Mobile Fleetwash UK Ltd

Southern Office
Unit 3-4 Upminster Trading Park
Warley Street
Upminster
Essex RM14 3PJ

Northern Office
Rear of 31 South Parade
Ossett
West Yorkshire WF5 0EF

Email: info@mobilefleetwash.co.uk
Telephone: 01708 469930

You can also contact us through the Contact Us page.